A feature for wearable technology website Wareable on the ladies that are shaping the future:
Here at Wareable, we’ve already argued as to why we need more smartwatches designed for women, so it’s encouraging to see that an increasing number of female CEOs, designers and influencers setting the wearable agenda are female. Obviously it’s not just women that are emerging as the leaders of the wearables pack, but it does appear to be area of tech with a noticeably large number of females calling the shots. This is important, not just in terms of levelling the playing field in the traditionally male-dominated world of tech, but it also ensures that female consumers aren’t fobbed off with ‘unisex’ products that are clearly designed with only men in mind. So without further ado, we list the ladies flying the flag for wearable tech:
While it has yet to hit the mass market, it’s fair to say that Google Glass is one of the most talked about products in the wearable tech sphere, perhaps the entire tech world. It was Isabelle Olsson who was tasked with the job of the making the original clunky Glass prototype both comfortable and attractive to look at, defining the look of the most recognisable wearable around. Olsson grew up in Sweden where she studied fine art and industrial design and also worked on Samsung TVs and the Nook Color ereader before joining Google.
Bacelar founded Decoded fashion back in 2011 with the goal of bringing together tech founders and ‘decision-makers’ in fashion beauty and retail through dedicated events. An Emmy-nominated CBS news producer, Bacelar was quick to spot the the natural correlation between fashion and technology and argues that designers need to embrace tech, not just from a design angle but also when it comes to mobile, commercial and social strategies. While not started as a women’s initiative, Decoded has become a popular platform for pitches from female-led tech startups.
Independent french jewellery designer Camille Toupet was responsible for the look of June – a bracelet with a gem-like stone that incorporates a sensor to monitor sun exposure. The wearable was announced at CES 2014 by Neatatmo, better known for its smart thermostat. The wearable pairs with an iOS app to keep you posted on how much sun you’re getting, what SPF you should be wearing and when to don a hat or sunnies. With Toupet having previously collaborated with luxury fashion brands Louis Vuitton and Harry Winston, she has blazed a trail for high-end designer input into wearable design, something we’re likely to see even more of in 2015…
You can read the rest of the article at Wareable (originally published 20 November 2014).