How the iPad is changing the face of music

How the iPad is changing the face of musicAndroid may be catching up fast, but it was the iPad that made the tablet a must-have piece of kit for any self-respecting gadget aficionado. For the while, at least, the iPad continues to lead the charge and, though its games, web browsing and playing about on Facebook and¬†Twitter are as popular as ever; it’s also managed to infiltrate the¬†music¬†industry. We’re not just talking about the fact¬†that the tablet can house your entire iTunes music library. It’s also fast becoming a useful tool for¬†musical types, both professional and amateur.

The most high-profile use of Apple’s tablet by a pro musician so far involves the latest album from ex-Blur¬†frontman Damon Albarn’s hip-hop project¬†Gorillaz, which was created largely on his iPad during a 32-day¬†tour of North America. The album uses real instruments and vocals combined with a good helping of¬†synthesizers with Albarn making use of around 20 apps including Korg iELECTRIBE, Moog Filatron and¬†FunkBox Drum Machine. It perfectly illustrates the convenience of being able to lay down tracks on a¬†device, while on the move, with no access to a desktop computer or studio.

Convenience and portability are obviously two great benefits, especially, as with Albarn, plenty of musicians spend a great deal of time on the road; however the bonus of using a¬†tablet¬†goes further than that, as accessory brand Griffin’s PR director, Jackie Ballinger, told us.

“Technology, like the iPad enables musicians to become mobile without losing quality, now people are able¬†to make music anywhere without limitations and without substantial costs.

“With the iPad and relevant apps a less costly alternative to recording studios and instruments, aspiring musicians have the opportunity to produce professional recording using solely these means.”

Money appears to be one of the most important factors Рnot exactly shocking when you consider the huge cost involved in putting an album together. If an artist can record an album for less, then why not?

The cost¬†of producing a chart album is estimated to be a whopping ¬£250,000, so it’s hardly surprising that musicians¬†are opting for a more affordable route, especially those who don’t have a record deal and are producing the work themselves. Two-piece US indie band¬†The Ultramods¬†managed¬†to produce an entire album (entitled¬†Underwear Party) in just 2 weeks, only using GarageBand for iPad.

You can read the rest of the article here on Pocket-lint.com (originally published 12/09/11).

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