Back in an instant: the return of Polaroid

Polaroid Originals

Polaroids are well and truly back. Instant photography has been bubbling along for a few years but a wave of nostalgia inspired by the likes of Netflix drama Stranger Things, coupled with a brand new Polaroid camera, is putting the distinctive square snaps back on the map.

The story of instant photos goes back to 1937, when Edwin Land founded Polaroid. The company popularised instant snaps but went bankrupt in 2001 and scrapped instant film production in 2008 as digital cameras took over.

Shortly afterwards a brand known as The Impossible Project bought Polaroid’s last factory and film stock. Since acquiring the Polaroid name this year, it has relaunched as Polaroid Originals with a new retro-styled camera, the OneStep 2 (£109.99).

Designed to resemble the original OneStep from 1977, the new camera takes both classic 600 film and Polaroid’s new i-Type film, and has a built-in flash, a self-timer for selfies and a 60-day battery life. But what exactly is it about instant photography that makes it so appealing?

The full article appeared in the 24 November 2017 issue of Metro and can be also be viewed in the e-edition.

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