Inside Netflix: we reveal how brain scans and bots help shows go from lens to your living room

A mural in the newest building at Netflix’s Silicon Valley HQ features characters from its original series (Netflix)

WIRED went behind the scenes at the Californian HQs of Netflix and Dolby for an exclusive peek at how your favourite shows are brought to the screen

Netflix first launched in the UK in 2012 and, along with catch-up services like BBC iPlayer and streaming rivals like Amazon Prime, has completely transformed the way we watch television.

WIRED was invited along to the firm’s recent Netflix Labs Day at its Los Gatos headquarters in the heart of Silicon Valley for the global release of Marvel’s Iron Fist and to hear more about the innovations that brought it to the screen.

The firm is renowned for its ever-expanding range of original series from political drama House of Cards and 80s sci-fi throwback Stranger Things to 13 Reasons Why – one its latest offerings telling the disturbing story of why a teenaged girl took her own life. Unlike Amazon, Netflix has ditched the expensive process of producing pilot episodes, opting for a more direct approach.

A simulation of SDR vs HDR output for Marvel’s Iron Fist (Netflix)

“It really starts with a great idea, and a team wanting to bring it to life,” explained Cindy Holland, VP of Originals Series at Netflix. “We use data to work out what’s the minimum threshold audience size that we need, in order to justify the economics of a project that we’re thinking about”.

Marvel’s Iron Fist is one of the latest arrivals, with the comic book brand’s global clout helping Netflix conquer countries where it’s not so well known. It’s also the first of Netflix’s Marvel series to be shot using Dolby Vision – the audio and video firm Dolby’s enhanced version of HDR

You can read the full article at Wired UK (originally published 14 April 2017).

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